Our Story

Tuuda started with one goal in mind; to create stylish garments that are kind and considerate towards the world we live in.

As a sustainable fashion brand that is inspired from our founder’s childhood memories, Tuuda is heavily influenced by nature and the wonderful opportunities that the world presents. Choosing to promote organic farming and artisans, our founders come from a farming community and freedom fighter families. Our aim is to help and support the farmers and artisans of India, while bringing something sustainable and new to the fashion market.


As a matter close to our hearts, our new beginning allows us to support local farmers and artisans through our fair trade garments. Our partners and suppliers are family to us, and their wellbeing matters. We ensure those that we collaborate with are well compensated through fair trade standards. Only generosity, passion and a will to create a better world go into the making of Tuuda products.